Rancho Cucamonga, Alta Loma, Upland, and Claremont
A clear plan from the first conversation to closing day, built around your goals.
If you have sold a home before, you already know the basics. What separates one sale from the next is the preparation, the presentation, and how carefully the launch is managed. That is where I focus. I have helped with more than 500 home sales across Rancho Cucamonga, Alta Loma, Upland, Claremont, and the surrounding foothills, with a focus on homes priced above $850,000.
Below is how I approach each listing, step by step. If you would rather talk it through, call or text me at 909.402.3523, or use any of the forms on this page.
We start with a conversation, at your kitchen table or over the phone. We talk through your timeline, your goals, and where you are headed next. I bring recent closed sales from your neighborhood and a realistic price range, then map out preparation, launch timing, and showings.
You leave the meeting knowing what happens next, what it will cost, and what I will handle for you.
Before anything is photographed, I walk the home with you room by room and point out what buyers will notice first. Some homes need only fresh paint, brighter lighting, and a cleaned-up yard. Others benefit from a few targeted repairs.
I coordinate trusted local vendors, gather estimates, and help you decide what is worth doing and what is not, so you spend money where it is most likely to come back to you.
Staging helps buyers picture themselves living in your home, and it makes every photo work harder. Depending on the property, that can mean a full staging package for a vacant home or a lighter refresh using your own furniture and decor.
I coordinate the stager, the schedule, and the details so your home is ready on launch day.
Most buyers decide online whether a home is worth seeing in person. Every listing gets professional photography, and homes that call for it also get cinematic video, aerial drone footage, twilight images, and a floor plan.
The same media powers your listing, your property video, social campaigns, and print pieces, so your home looks its best everywhere buyers see it.
Your home launches with a coordinated plan, not just an MLS entry. That includes targeted digital advertising to likely buyers, social media, a dedicated property page and video, open houses, and direct outreach to agents working with active buyers in your price range.
I track showings and feedback every week and recommend adjustments when the market tells us to.
Your listing goes to my personal database of more than 20,000 contacts through email campaigns, along with printed mailers to surrounding neighborhoods.
I also share it directly with the agent community, so buyers' agents across the Inland Empire and Los Angeles County hear about your home early, often before the first weekend.
When offers arrive, I lay them out side by side with your estimated net for each one: price, financing strength, contingencies, and timing. I negotiate on your behalf and keep you informed at every turn.
You choose the offer that fits your goals, with all the facts in front of you.
Once you accept an offer, my transaction coordinator and I manage inspections, appraisal, disclosures, and deadlines with the buyer's agent, escrow, and lender.
You get regular updates in plain language until the sale records and the keys change hands.
1075 W 25th Street, Upland: sold for $4,030,000
700 W 25th Street, Upland: sold for $2,440,000
9833 Meadowood Drive, Rancho Cucamonga: sold for $2,300,000
5161 Paddock Place, Rancho Cucamonga: sold for $2,180,000
11076 Hiddentrail Drive, Rancho Cucamonga: sold for $1,960,000
5129 Lipizzan Place, Alta Loma: sold for $1,900,000
Every home is different, and past results do not predict a future sale price. If you would like to see how homes like yours have sold, I am happy to walk you through it.
Enter your details to see how much your home is worth.
Instant estimates are a starting point. For a pricing opinion based on recent closed sales in your neighborhood, schedule a private consultation with Aaron.
Aaron Stel
Real Estate Advisor
About Me
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